Venice, which is situated at the far end of the Adriatic Sea, gained large scale profit of the adjacent middle European markets. As a consumer centre Venice did play a rather meaningless role. But within a long process of adaptation and learning the Venetians developed techniques of trade, forms of companies and methods of finance, but to the same degree means of business development, of insurance and patent protection, in addition technical and organisational innovations, last not least means of controlling the money-market, that made them forerunners of developments for the rest of Europe.