Enhanced Versatile Disc

The enhanced versatile disc (EVD) is an optical-medium-based digital audio/video format, developed by Beijing E-World (a multi-company partnership including SVA, Shinco, Xiaxin, Yuxing, Skyworth, Nintaus, Malata, Changhong, and BBK), as a rival to the DVD to avoid the high royalty costs associated with the DVD format. Its development was supported by the Chinese government. While it was intended to replace the DVD standard in China by 2008, the format had failed to gain traction and ultimately faded into obsolescence.