Grand opening

A grand opening is a publicized event at which a new establishment announces its official opening to the public. Depending on the nature of the establishment, a party atmosphere may be promoted by use of food, music, prizes, balloons, giveaways, festive signs, searchlights, or a fireworks display. A ribbon cutting ceremony is a common ritual, symbolically opening the facility to the public. Before the grand opening there are usually media previews.