Hint Water is a $30 million beverage company started and based in San Francisco, California as an alternative to soda and sugar beverages. It was started by former
AOL employee Kara Goldin interested in making a drink alternative to help combat the rising obesity epidemic in the United States. As the company has grown, the goal of hint water has evolved to providing consumers with a healthy sugar free drink without diet sweeteners and use the slogan: drink water, not sugar.