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International Motor Sports Association
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International Motor Sports Association
The
International Motor Sports Association
(
IMSA
) is an
auto racing
sanctioning body based in
Daytona Beach, Florida
, United States. It was started by John Bishop, a former executive director of
SCCA
(Sports Car Club of America), and his wife Peggy in 1969 with help from
Bill France, Sr.
of
NASCAR
. Beginning in 2014, IMSA is the sanctioning body of the Tudor
United SportsCar Championship
, the premier series resulting from the merger of
Grand-Am Road Racing
and the
American Le Mans Series presented by Tequila Patrón
.
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