John Elkington is an author, advisor and serial entrepreneur, perhaps best known for coining such terms as
environmental excellence,
green growth,
green consumer, the
triple bottom line and
People, Planet & Profit (or Prosperity). He is described as a world authority on
corporate responsibility and
sustainable development. He is currently a Founding Partner and Chairman & Chief Pollinator at
Volans] a future-focused business working at the intersection between the worlds of sustainability, entrepreneurship and innovation. He is also co-founder of
SustainAbility]ref> (1987, where he is now Honorary Chairman) and of
Environmental Data Services](ENDS, 1978).