Lapo Elkann

Lapo Eduard Elkann (born October 7, 1977) is a New York-born Italian entrepreneur and grandson of Gianni Agnelli, the former controlling CEO and controlling shareholder of Fiat Automobiles and one of the richest men in modern Italian history. Elkann, who was a Fiat marketing manager and manager of brand promotion at Group Fiat, is currently president of LA Holding, Italia Independent and Independent Ideas.