As a hit-driven business, the great majority of the video games industry's software releases have been commercial failures. In the early 21st century, industry commentators made these general estimates: 10% of published games generated 90% of revenue; that around 3% of PC games and 15% of console games have global sales of 100,000+ a year, with even this level insufficient to make high-budget titles profitable; and that about 20% of games make a profit.