MTV3 (; ) is a
Finnish commercial television station owned by
Bonnier. It had the biggest audience share of all Finnish TV channels until
Finnish Broadcasting Company’s Yle TV1 took the lead. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting its revenue from running
commercials. Number 3 was added later, when the channel was allocated the third nationwide television channel and it generally became known as "Channel Three" –
Finnish Broadcasting Company’s
Yle TV1 and
Yle TV2 being the first two – and also to distinguishing it from the later
MTV Finland. The channel's logo was a stylized
owl, changed to an owl's eye after an image renewal in 2003. MTV3 currently has about 500 employees. It is also known as Maikkari (a slang of word "Mainos-TV").