Media event

A media event, also known as a pseudo-event, is an event or activity that exists for the sole purpose of media publicity. It may also include any event that is covered in the mass media or was hosted largely with the media in mind. Media events may center on a news announcement, a corporate anniversary, a press conference in response to a major media event, or planned events like speeches or demonstrations. Instead of paying for advertising time, a media or pseudo-event seeks to use public relations to gain media and public attention.