Newport Center is a business, shopping, and entertainment district located on a high bluff overlooking Newport Harbor in
Newport Beach, California. Newport Center is also famously dubbed "Fashion Island" amongst locals. It was created in the early 1960s as part of
William Pereira's master plan for the
Irvine Ranch. Newport Center was created as the unofficial "downtown" of the Irvine Ranch, which at the time extended all the way down to
Pacific Coast Highway.