News 4 New York

News 4 New York is the brand identifier of WNBC-TV in New York City. It began using this for its news broadcasts on Labor Day, September 1, 1980, and again in March 2008. Prior to this, WNBC used the NewsCenter 4 brand for their newscasts. On September 7, 1995, WNBC was rebranded to NewsChannel 4 until March 2008 when News 4 New York branding returned.