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Nielsen Media Research
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Nielsen Media Research
Nielsen Media Research
(
NMR
) is an
American
firm
that
measures
media
audiences
, including
television
,
radio
,
theatre
films
(via the
AMC Theatres
MAP program) and
newspapers
. NMR, headquartered in
New York City
, is best known for the
Nielsen ratings
, an
audience measurement
system of television viewership that for years has been the deciding factor in canceling or renewing
television shows
by
television networks
. As of May 2012, it is part of
Nielsen Holdings
.
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