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Perishability
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Perishability
one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service; perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing; Inseparability; Intangibility; Variability.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
