Phil Harrison was a corporate vice president of Microsoft, and the former British corporate executive and a representative director of Sony Computer Entertainment, Inc. (SCEI) and Executive Vice President of Sony Computer Entertainment Europe (SCEE). At E3 in 2005 he showcased the first public realtime demonstrations of PlayStation 3 development hardware which included the famous ducks demo. On 3 March 2008, Infogrames Entertainment SA announced Harrison was their new President and Directeur Général Délégué. On 29 May 2009, it was announced that Harrison had become the non-executive director of Atari, formerly Infogrames Entertainment SA.