Provoke (magazine)

Provoke (Purovoku, ), with its subtitle of Provocative Materials for Thought (Shiso no tame no chohatsuteki shiryo ), was an experimental small press Japanese photography magazine founded by the collective of photographers Yutaka Takanashi and Takuma Nakahira, critic , and writer in 1968. Daido Moriyama joined with the second issue. Provoke was "a platform for a new photographic expression", "to free photography from subservience to the language of words", "that stood in opposition to the photography establishment". It has been described as having "lasted for only three issues, but had a profound effect upon Japanese photography in the 1970s and 80s" and "spread a completely new idea of photography in Japan." It was a quarterly magazine that also included poetry, criticism and radical photographic theory.