Puma SE, branded as
PUMA, is a major German
multinational company that produces athletic and casual footwear, as well as
sportswear, headquartered in
Herzogenaurach,
Bavaria,
Germany. The company was formed in 1924 as
Gebrüder Dassler Schuhfabrik by
Adolf and
Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities,
Adidas and
Puma. Both companies are currently based in Herzogenaurach, Germany.