Reginald "Reggie" Fils-Aimé ( ; March 25, 1961) is the
president and
chief operating officer of
Nintendo of America, the
North American division of the Japanese video game company
Nintendo. Prior to his promotion to President and COO, Fils-Aimé was Executive Vice President of Sales and Marketing. Fils-Aimé gained celebrity status among gamers following his appearance at Nintendo's
E3 2004 press conference in May 2004.