Tab (soft drink)

Tab (stylized as TaB) is a diet cola soft drink produced by The Coca-Cola Company, introduced in 1963, and was created by Coca-Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company; previously, Diet Rite had been the only sugarless soda on the market. Tab was marketed to consumers who wanted to "keep tabs" on their weight.