The Heist is the debut studio album by American hip hop duo Macklemore & Ryan Lewis. It was released on October 9, 2012, by Macklemore LLC, distributed under the Alternative Distribution Alliance. The album was independently self-produced, self-recorded and self-released by the duo, with no mainstream promotion or support. After the album's release, the duo hired Warner Music Group's radio promotion department to help the push with their singles for a small percentage of the sales.