The Superficial is a website devoted to
celebrity gossip. It was founded on May 23, 2004, and quickly grew in popularity. The Superficial was a part of Anticlown Media, along with other sites such as IWatchStuff.com and
Geekologie.com. The site is updated several times a day and has an
Alexa traffic ranking of 1,099 within the United States as of June 23, 2012. It has been named one of the five best celebrity news websites by a
Chicago Tribune writer.