Ugly Betty is an American
comedy-drama television series developed by
Silvio Horta, which premiered on
ABC on September 28, 2006, and ended on April 14, 2010. It revolves around the character
Betty Suarez who, despite her lack of style, lands a job at a prestigious fashion magazine. The series is based on
Fernando Gaitán's Colombian
telenovela Yo soy Betty, la fea, which has had many other international adaptations. It was produced by Silent H,
Ventanarosa, and
Reveille Productions partnered with
ABC Studios and executive produced by
Salma Hayek,
Silvio Horta,
Ben Silverman,
Jose Tamez, and Joel Fields. The pilot was filmed in New York; seasons one and two were filmed in Los Angeles and seasons three and four in New York City.