Zune is a brand of digital media products and services marketed by Microsoft. Zune included a line of portable media players, digital media player software for WindowsPCs, a music subscription service known as a "Zune Music Pass", music and video streaming services for the Xbox 360 game console via the Zune Software, music, TV and movie sales, and desktop sync software for Windows Phone. Zune also provided music streaming for United Airlines inflight after a partnership in 2010.