buildup

n. gradual increase (i.e. of military forces); development; accumulation; promotion, publicity (intended to increase the popularity of something)

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Noun
1. the act of building up an accumulation; "I envied his rapid buildup of assets"; "a military buildup in preparation for the invasion"
(hypernym) accumulation, accrual, accruement
(hyponym) deposit, deposition
(derivation) build up
2. the result of the process of accumulation; "the buildup of leaves blocked the drain pipes"
(hypernym) accretion, accumulation
3. highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup"
(hypernym) promotion, publicity, promotional material, packaging

Synonyms and related words:
access, accession, accretion, accrual, accruement, accumulation, acknowledgment, addition, advance, advertising, advocacy, advocating, aggrandizement, amplification, appreciation, ascent, assemblage, assembly, augmentation, ballooning, bloating, blurb, boom, boost, broadening, bruiting, building, combination, commendation, composition, compound, constitution, construction, crescendo, development, drumbeating, edema, elevation, embodiment, enlargement, expansion, extension, fabrication, fashioning, flack, flood, formation, gain, getup, good word, greatening, growth, gush, hike, honorable mention, hype, incorporation, increase, increment, inflation, jump, junction, leap, make, makeup, mixture, mounting, multiplication, organization, piecing together, plug, press-agentry, productiveness, proliferation, promoting, promotion, publicization, publicizing, puff, puffery, putting together, raise, recognition, rise, setup, shaping, snowballing, spread, structure, structuring, surge, swelling, syneresis, synthesis, tumescence, up, upping, upsurge, upswing, uptrend, upturn, waxing, widening,
  

LANCIO PUBBLICITARIO