In
broadcasting, a
commercial bumper,
ident bumper or
break-bumper (often shortened to
bump) is a brief announcement, usually two to 15 seconds in length that can contain a
voice over, placed between a pause in the program and its
commercial break, and vice versa. The host, the program announcer or a
continuity announcer states the title (if any) of the presentation, the name of the program, and the
broadcast or
cable network, though not necessarily in that order. On children's television networks, they are sometimes called
external eyecatches due to the resemblance of
internal eyecatches in
anime and there is usually no voice over, but some bumpers do feature one.
Bumper music, often a recurring
signature or
theme music segment, is nearly always featured. Bumpers can vary from simple text to short
films.