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Additional
communal marketing
English Wikipedia - The Free Encyclopedia
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Consumer-generated advertising
Consumer generated advertising
refers to
advertising
on
consumer generated media
. This term is generally used to refer to sponsored content on
blogs
,
wikis
,
forums
,
social networking web sites
and individual Web sites. This sponsored content is also known as sponsored posts, paid posts or sponsored reviews. The content includes links that point to the home page or specific product pages of the website of the
sponsor
. Examples include
Diet Coke and Mentos videos
, the
I've Got a Crush On Obama video
, and
Star Wars fan films
.
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