Internet activism (also known as
online activism,
digital campaigning,
digital activism, online organizing,
electronic advocacy,
cyberactivism,
e-campaigning, and
e-activism) is the use of electronic communication technologies such as
social media, especially
Twitter,
Facebook,
YouTube,
e-mail, and
podcasts for various forms of
activism to enable faster communication by
citizen movements and the delivery of local information to a large audience.
Internet technologies are used for cause-related
fundraising,
community building,
lobbying, and
organizing. Research has started to address specifically how activist/advocacy groups in the U.S. and Canada are using social media to achieve digital activism objectives.