A
jingle is a
short song or tune used in
advertising and for other commercial uses. The jingle contains one or more
hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising
slogans. Ad buyers use jingles in
radio and
television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Jingles are a form of
sound branding. Many jingles are also created using
snippets of
popular songs, in which
lyrics are modified to appropriately advertise the product or service.