Pitchfork Media

Pitchfork Media, commonly referred to as Pitchfork, is a Chicago-based online music magazine devoted to music journalism, news, album reviews, and feature stories. Founded in 1995 by Ryan Schreiber, who was working in a record store at the time, the magazine originally developed a reputation for its extensive focus on independent music, but it has since expanded with a variety of coverage on both indie and popular music artists.