American Record Corporation (ARC), also referred to as American Record Company, American Recording Corporation, or (erroneously) as ARC Records, was a United States based record company. It resulted from the merger in July 1929 of the Cameo Record Corporation (Cameo, Lincoln and Romeo labels), the Pathé Phonograph and Radio Corporation (the US branch of the Pathé and Perfect labels), the Plaza Music Company's group of labels (Banner, Domino, Jewel, Oriole, and Regal labels) (although Plaza's assets were included in the merger, the Plaza company itself was excluded and they subsequently formed the Crown label in 1930), and the Scranton Button Company, the parent company of Emerson Records (and the company who pressed most of the above labels).