Johnny Reed McKinzie, Jr., (born March 31, 1985), better known by his stage name Jay Rock, is an American hip hop recording artist from Watts, Los Angeles, California. Jay Rock grew up in Watts, Los Angeles, known for its low income, as well as its gang and drug infested streets. Rock ultimately chose to take rapping over street life, after Anthony Tiffith, CEO of indie record label Top Dawg Entertainment (TDE), found Rock in 2005 and signed him to his label. In 2007, alongside TDE, Rock secured a recording contract with Warner Bros. Records and later Asylum Records, but after both mergers fell through, the label linked up with Strange Music, after Tech N9ne, Missouri-based rapper and founder of the label met with them and offered Rock a record deal.