4mm Games was a New York–based video game development company founded in 2008 by two founders of Rockstar Games, Jamie King and Gary Foreman along with former Image Metrics exec Nicholas Perrett, and Def Jam Enterprises, Warner Music Group and NBC exec Paul Coyne. 4mm was founded with the intent of bringing the experience of Constantly Connected Gaming to the next generation of gamers. OBE and former NCSoft CEO Geoff Heath was a member of the advisory board and offers strategic input.