Art Deco , or Deco, is an influential visual arts design style that first appeared in France just before World War I  and began flourishing internationally in the 1920s, 1930s and 1940s before its popularity waned after World War II. It took its name, short for Arts Décoratifs, from the Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Decorative and Industrial Arts) held in Paris in 1925. It is an eclectic style that combines traditional craft motifs with Machine Age imagery and materials. The style is often characterized by rich colours, bold geometric shapes and lavish ornamentation.