The Associated British Corporation (otherwise known as ABC Television Britain) was one of a number of commercial television companies established in the United Kingdom during the 1950s by cinema chain companies in an attempt to safeguard their business by becoming involved with television which was taking away their cinema audiences. In this case, the parent company was the Associated British Picture Corporation (ABPC), which initially did not wish to become involved with the new broadcasting system, but were persuaded to do so by the Independent Television Authority (ITA) and the manager of their Pathé News subsidiary Howard Thomas, who became the new company's managing director.