Bowness-on-Windermere is a town in South Lakeland, Cumbria, England. Due to its position on the banks of Windermere, the town has become a tourist honeypot. Although their mutual growth has caused them to become one large settlement, the town is distinct from the town of Windermere as the two still have distinguishable town centres. Historically part of Westmorland, in 2012, Bowness was one of the official stop off points for the Olympic torch before it made its way to the Olympic Games opening ceremony.