Cheongdam-dong is a ward of Gangnam-gu in Seoul, South Korea. The area epitomizes the wealthy lifestyle of Koreans, especially for young professionals who have studied overseas. It is known as an upmarket shopping area, with the main shopping street dubbed 'Cheongdam’s Fashion Street'. Along with Apgujeong’s Rodeo Street in Apgujeong-dong and Garosu-gil in Sinsa-dong, which are connected by the main Apgujeong-ro, they are seen as fashionable and trendsetting destinations.