The Daimler Company Limited, until 1910
The Daimler Motor Company Limited, was an independent British motor vehicle manufacturer founded in London by
H. J. Lawson in 1896, which set up its manufacturing base in
Coventry. The company bought the right to the use of the Daimler name simultaneously from
Gottlieb Daimler and
Daimler Motoren Gesellschaft of
Cannstatt, Germany. After early financial difficulty and a reorganization of the company in 1904, the Daimler Motor Company was purchased by
Birmingham Small Arms Company (BSA) in 1910, which also made cars under its own name before World War II. In 1933, BSA bought the
Lanchester Motor Company and made it a subsidiary of Daimler.