Avid Audio (formerly
Digidesign) is a North American
digital audio technology company. It was founded in 1984 by Peter Gotcher and Evan Brooks. The company began as a project to raise money for the founders' band, selling
EPROM chips for
drum machines. It is a subsidiary of
Avid Technology, and during 2010 the Digidesign brand was phased out. Avid Audio products will continue to be produced and will now carry the Avid brand name.