Freyr or Frey is one of the most important gods of Norse religion. The name is conjectured to derive from the Proto-Norse *frawjaz, "lord". Freyr was associated with sacral kingship, virility and prosperity, with sunshine and fair weather, as well as was pictured as a phallic fertility god, Freyr "bestows peace and pleasure on mortals". Freyr, sometimes referred to as Yngvi-Freyr, was especially associated with Sweden and seen as an ancestor of the Swedish royal house.