G.I. Joe: A Real American Hero (also known as
G.I. Joe or
A Real American Hero) is a
comic book that was published by
Marvel Comics from 1982 to 1994. Based on
Hasbro, Inc.'s G.I. Joe: A Real American Hero line of military-themed toys, the series has been credited for making
G.I. Joe into a pop-culture phenomenon.
G.I. Joe was also the first comic book to be advertised on television, in what has been called a "historically crucial moment in media convergence."