The
Gold Blend couple was a
British television advertising campaign for
Nescafé Gold Blend
instant coffee. The original campaign ran for twelve 45-second instalments between
1987 and
1993. It starred
Anthony Head and
Sharon Maughan as Tony and Sharon, a couple who begin a slow-burning romance over a cup of the advertised coffee. The ads were in a
serial format, with each ad ending on a
cliffhanger. The commercials were extremely popular, and as time went on, the appearance of a new instalment would merit considerable media attention. The ads were developed by
McCann Erickson. They are one of the most famous examples of serialized advertising.