Grasim Mr. India (formerly Adonis - Graviera Man Of The Year) was a national Male beauty pageant in India that annually selected representatives to compete globally at Mr. International, Mister World, Mr. Intercontinental and Best Model Of the World. In the years 1996 and 1998, the winner of the contest represented India at Mister World contest. Later the title was changed to "Mr. India" International and the winner was sent to compete at Mr. International pageant. Later in 2007, Hayward 5000 organized Mr India pageant and the winner was sent to Mister World. In 2010 and 2012, Grasim Mr. India again sent its winner to Mister World and the title was renamed Mr India World. Since 2014, The Times Group owns the right to organize Mr India World contest and its winner represents India at Mister World.