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HBO Now
HBO Now
is an
over-the-top
subscription
video on demand
service operated by
American
premium
cable
and
satellite
television network
HBO
. Officially unveiled on March 9 and launched on April 7, 2015 the service allows subscribers on-demand access to HBO's library of original programs, films and other content on
personal computers
,
smartphones
,
tablet devices
and
digital media players
. Unlike
HBO Go
, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now is available as a standalone service and does not require a television subscription to use, targeting
cord cutters
who use competing services such as
Netflix
and
Hulu
.
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