The
International Freeski Film Festival (iF3) is a
film Festival dedicated to screening and rewarding
freeskiing movies. Held annually at the end of September in
Montreal, iF3 was created in 2007 by Félix Rioux, Doug Bishop and Jean-Francis Durocher. As it
premieres the best movies of the past season, iF3 has been referred to as the "
Cannes of the ski world!" by
ESPN and won Quebec action sports Gala Maestro's event of the year in 2010.