The International Freeski Film Festival (iF3) is a film Festival dedicated to screening and rewarding freeskiing movies. Held annually at the end of September in Montreal, iF3 was created in 2007 by Félix Rioux, Doug Bishop and Jean-Francis Durocher. As it premieres the best movies of the past season, iF3 has been referred to as the "Cannes of the ski world!" by ESPN and won Quebec action sports Gala Maestro's event of the year in 2010.