Image Diffusion International (
IDI) is a
Quebec production company founded by
Anne-Marie Losique and Marc Trudeau in 1995. Based in
Montreal, it specializes in producing entertainment and lifestyle television magazines. Its shows are sometimes Quebec-based in
French and sometimes edited in two versions, French and
English. Some of their programmes are shot in the studios of
MusiquePlus, a
music television station on which many IDI shows are aired. IDI's productions are broadcast on multiple networks across Quebec and
Canada. Its show
Sex-shop was sold to
French television station
XXL. Subject matter of their programs include
cinema,
travel (including
gay tourism) and
nightlife. A number of their television shows also feature the
sex industry.