The LBC Crew (Long Beach City Crew) is a collective of Long Beach-based rappers. They were the first act to be executively-produced by Snoop Dogg. In 1997, The LBC Crew was signed to Doggystyle Records, a label operated by Snoop and distributed through Snoop's then record label, Death Row Records. Their debut album titled "Haven't You Heard" was released in February 2011.