Halftime shows are a tradition during American football games at all levels of competition. Entertainment during the Super Bowl, the annual championship game of the National Football League (NFL), represents a fundamental link to pop culture, which helps broaden the television audience and nationwide interest. As the Super Bowl itself is typically the most-watched event on television in the United States annually, the halftime show has been equally-viewed in recent years: the halftime show of Super Bowl XLIX was viewed by 118.5 million (with the game itself peaking at 120.3 million at its conclusion).