Loudi is a prefecture-level city located in central Hunan province, China. It is situated about southwest of the provincial capital of Changsha and is considered a small to medium size city within the province. According to the 2010 Census, the population of Loudi is of 3,785,627 inhabitants in an area of . In 2007, the city is named China's top ten livable cities by Chinese Cities Brand Value Report, which was released at 2007 Beijing Summit of China Cities Forum.