Luv Ka The End (The End of Luv) is a 2011 Hindi film directed by Bumpy, starring Shraddha Kapoor and Taaha Shah in the lead roles. The film was the first production of Y-Films, a subsidiary of Yash Raj Films and released to mostly positive reviews on 6 May 2011. The film is also loosely based on 2009 American film Wild Cherry. It was a below average at the box office.