Mark Cerny (born August 24, 1964) is an American video game industry figure who has worked as a game designer, programmer, producer and business executive. As president of Cerny Games, which he founded in 1998, he now acts as a consultant in the video game industry. In 2004, he was the recipient of the Lifetime Achievement Award from the International Game Developers Association, and in 2010 he was inducted into the Academy of Interactive Arts & Sciences Hall of Fame. In 2013, he was announced as the lead architect of the Sony PlayStation 4 and PlayStation Vita.